Advantages of print media over electronic media

Advantages of Print Media over Electronic Media

Now a day’s most of the companies are not using print media advertising, believing the digital age has given way to more efficient forms of marketing. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogues are more effective at targeting customers and making a
lasting impression. Here are some of the advantages of printed media over electronic media.

Advantages of Print Media vs. Electronic Media

Can electronic media replace print media? If you ask brands like Ikea or Williams-Sonoma, the answer would be “no.” These companies derive a huge part of their success from their catalogs and print media. Flashy magazines with vibrant photographs will always be popular among consumers and they’re very effective at grabbing readers’ attention. Additionally, print media is generally an easy and affordable medium to advertise with and effectively spreads awareness  within a specific geographical area. You can target your demographic more easily with print media by doing research and delivering your catalogs right to your prospective customers’ mailboxes.

Print media allows for easy budgeting and expense management as well.

As for electronic media, although it has a much wider reach and allows for greater flexibility, its
results still do not compare to the quality customer relationships you can gain from using a print
media strategy. Electronic media does allow businesses and retailers to use pictures, animations,
and even 3D imaging to market their products or services, but it comes at a cost. It is actually much
more affordable to set up a print marketing campaign. And the profit you gain through targeting
the consumers most likely to buy your products outweighs the investment.

Conclusion:

After the above discussion and brief comparison it is clearly shows why many businesses organizations are
still using print media marketing to reach their customers and sell more products. The tangible aspects of
the medium will always be attractive to customers. Plus the real estate in a catalogue allows you to share
more about your brand, while keeping the customers’ attention with pictures and informative paragraphs.
You can lead your customers to your web site or online store as well, which allows you to reap the benefits
of a solid Omni channel strategy.

Benefits of Digital media in Education

 Personalized learning. …
 Expanded learning opportunities. …
 High engagement learning. …
 Competency-based learning. …
 Assessment for learning. …
 Collaborative learning. …
 Quality learning products. …
 Sharing economy.